Intercollegiate Outreach Project (IOP)
Due to its positive reception from last year's conference, we are bringing back the Intercollegiate Outreach Project! This year will be bigger and better, so be prepared to meet some new people and bring your most innovative ideas to the table.
This year's theme: Influencing Health Policy
Stay tuned for more details to come as the conference draws nearer! See last year’s project proposals here. (Sign in required.)
About the Intercollegiate Outreach Project (IOP)
The Team HBV Intercollegiate Outreach Project (IOP) was piloted at the 2nd Annual Team HBV Collegiate Conference November 2010 in an attempt to bridge chapter-to-chapter communication, create intercollegiate unity, and encourage thorough planning and evaluation of large-scale outreach campaigns. The goal of the IOP is to think outside the box, work beyond individual communities, and brainstorm new ideas for future collaborative projects across all chapters. Project ideas are proposed through a formal presentation, and evaluated based on their impact, feasibility, funding costs and originality.
This past year’s IOP pilot event was the annual Hepatitis B Awareness Week (HBAW) in Spring 2011 and a social media campaign beginning in Fall 2010. For practicality reasons, chapters were allowed to host their events any time during the period from mid-April to May, 2011.
Components of the 2010-2011 IOP
* Social Media campaign using a viral video and Tumblr site, expanding the use of Facebook promotions.
* Hep B Awareness Week: Each chapter hosts a 5-day series of outreach events. Their activities each day varied depending on chapter feasibility and funding. The Advisory Board provided a list of successful past events and ideas from the IOP conference presentations.
* Little People, Big Messages, a conference IOP idea, was implemented during each chapter's HBAW
Viral Video
http://www.youtube.com/watch?v=79jgcHM1pTs (or see below)
The purpose of the video was meant to draw attention to the events happening at each chapter and to show the breadth of Team HBV chapters and our solidarity in converging on one intercollegiate event.
Tumblr Site
http://hbaw.tumblr.com/
The Tumblr site was an ongoing platform where we streamed HBAW efforts across all chapters as they happened throughout April and May. Featured posts from each chapter included pictures, flyers, videos, memorable quotes, Little People, Big Messages (see below) and national news.
For the first time, the Tumblr site also featured Team HBV High School Chapters that held their own Hep B Awareness Weeks and received proclamations from their local governments, as well as China’s Sunshine Volunteers (more information below).
Little People, Big Messages (LPBM)
Little People, Big Messages was directly taken from an IOP presentation because it was low-cost and easily replicable. The idea is to create large posters of representatives from different Team HBV chapters wearing school paraphernalia and holding a poster containing a hepatitis B fact. The Advisory Board collected each chapter’s photo and distributed the collection to chapter e-boards to print on their own. Some chapters opted for smaller posters to save printing costs.
Kate Xie, former Team HBV at Harvard board member, helped extend Little People, Big Messages to China’s Sunshine Volunteers in multiple institutions including Peking University, Tsinghua University, Minzu University, Shanghai Jiaotong University, Fudan University, and Zhejiang University.
Please visit the Tumblr site for full coverage.
-------------------
Questions regarding IOP? Contact Jennifer Yang, Team HBV Outreach Adviser: jenyang@teamhbv.org
This year's theme: Influencing Health Policy
Stay tuned for more details to come as the conference draws nearer! See last year’s project proposals here. (Sign in required.)
About the Intercollegiate Outreach Project (IOP)
The Team HBV Intercollegiate Outreach Project (IOP) was piloted at the 2nd Annual Team HBV Collegiate Conference November 2010 in an attempt to bridge chapter-to-chapter communication, create intercollegiate unity, and encourage thorough planning and evaluation of large-scale outreach campaigns. The goal of the IOP is to think outside the box, work beyond individual communities, and brainstorm new ideas for future collaborative projects across all chapters. Project ideas are proposed through a formal presentation, and evaluated based on their impact, feasibility, funding costs and originality.
This past year’s IOP pilot event was the annual Hepatitis B Awareness Week (HBAW) in Spring 2011 and a social media campaign beginning in Fall 2010. For practicality reasons, chapters were allowed to host their events any time during the period from mid-April to May, 2011.
Components of the 2010-2011 IOP
* Social Media campaign using a viral video and Tumblr site, expanding the use of Facebook promotions.
* Hep B Awareness Week: Each chapter hosts a 5-day series of outreach events. Their activities each day varied depending on chapter feasibility and funding. The Advisory Board provided a list of successful past events and ideas from the IOP conference presentations.
* Little People, Big Messages, a conference IOP idea, was implemented during each chapter's HBAW
Viral Video
http://www.youtube.com/watch?v=79jgcHM1pTs (or see below)
The purpose of the video was meant to draw attention to the events happening at each chapter and to show the breadth of Team HBV chapters and our solidarity in converging on one intercollegiate event.
Tumblr Site
http://hbaw.tumblr.com/
The Tumblr site was an ongoing platform where we streamed HBAW efforts across all chapters as they happened throughout April and May. Featured posts from each chapter included pictures, flyers, videos, memorable quotes, Little People, Big Messages (see below) and national news.
For the first time, the Tumblr site also featured Team HBV High School Chapters that held their own Hep B Awareness Weeks and received proclamations from their local governments, as well as China’s Sunshine Volunteers (more information below).
Little People, Big Messages (LPBM)
Little People, Big Messages was directly taken from an IOP presentation because it was low-cost and easily replicable. The idea is to create large posters of representatives from different Team HBV chapters wearing school paraphernalia and holding a poster containing a hepatitis B fact. The Advisory Board collected each chapter’s photo and distributed the collection to chapter e-boards to print on their own. Some chapters opted for smaller posters to save printing costs.
Kate Xie, former Team HBV at Harvard board member, helped extend Little People, Big Messages to China’s Sunshine Volunteers in multiple institutions including Peking University, Tsinghua University, Minzu University, Shanghai Jiaotong University, Fudan University, and Zhejiang University.
Please visit the Tumblr site for full coverage.
-------------------
Questions regarding IOP? Contact Jennifer Yang, Team HBV Outreach Adviser: jenyang@teamhbv.org
